How to prepare a contingency plan for your marketing department?

By |2020-08-20T16:23:00+02:00August 20th, 2020|Marketing|

A well-built marketing contingency plan can save any business function in case of an emergency. However, most companies focus on business as usual rather than back-up strategies. As a result, a number of industries, including tech, may suffer once the crisis is present – the recent COVID-19 pandemic, accompanied by shrinking economies, is a perfect

Benefits of using webinars for your business growth

By |2020-07-20T13:57:24+02:00November 28th, 2019|Marketing|

It’s not a secret that the IT industry is a cutthroat sector for both startups and established companies. Technological development and growing availability to work from all around the world increase the startup growth rate. As the launching costs aren’t high and most of the work can be done online, the number of IT companies

5 Steps to Efficiently Market Your Hosting Business

By |2019-11-28T11:31:20+01:00September 29th, 2019|Marketing|

In the past few years, web hosting has surged its way to the market. What we see now is many new incumbents are entering the market and challenging established counterparts. Prosperous opportunities tempt more and more entrepreneurs to start their own web hosting business. However, hosting service providers face many challenges, and the most fierce

10 Reasons Why Choose an Interim Online Marketer

By |2019-11-28T11:33:33+01:00September 29th, 2019|Marketing|

Are you seeking for temporary marketing assistance, but you face a dilemma over whether to pick an in-house hire or external help? It's difficult to manage someone without knowing them well. On the other hand, you don't want to hire a full-timer, since it involves temporary work. Online marketing is a fundamental part of

Why IT Companies Should Outsource their Marketing

By |2019-11-28T11:32:32+01:00July 2nd, 2018|Marketing, Outsourcing|

The concept of delegating a company’s business process to third parties or external agencies, more commonly known as outsourcing, has gone through a lot of heated debates through the years. It was often criticized as damaging the country’s economy, creating risks of losing your intellectual property, potentially resulting in low-quality service or product, enabling slave

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