The recent gathering of ambitious Managed Service Providers (MSPs) at the Nürnburgring in Germany showcased the vast potential of MSP Global. With a dynamic mix of insightful masterclasses, networking opportunities, and a range of branding possibilities, the event provided a platform for strategic growth. As we reflect on this experience, here are key strategies to ensure that MSP Global works even more effectively for you in the aftermath.
1. Maximize Face-to-Face Connections
Despite the abundance of conversations and badge scans, the true value lies in personal connections. Follow up with phone calls or direct messages to individuals encountered at the event. Avoid getting lost in email lists; leverage platforms like LinkedIn to strengthen connections. Associating faces with meaningful interactions enhances the post-event relationship.
2. Sustain Conversations into Cloudfest
With Cloudfest on the horizon and a significant overlap in booth sponsors, capitalize on the momentum gained at MSP Global. Continue the conversations initiated at the previous event, treating Cloudfest as a valuable second touch point. Maintain content continuity to engage prospects and keep the relationship-building process alive.
3. Implement Strategic Remarketing
For those with booths at MSP Global, consider a Google remarketing campaign. Target individuals who engaged with your content during the event, ensuring your brand stays in their digital sphere. This approach reinforces your presence and keeps your offerings top-of-mind as they navigate the post-event landscape.
Strategies for Future Success at Events Like MSP Global:
4. Plan Meetings Strategically in Advance
Leverage the active social media environment to plan meetings before the event. Qualify and disqualify potential targets to make the most of your time at the conference. Utilize social media channels for connecting with key players and influencers, optimizing your networking efforts.
5. Prioritize Conversations Over Products
When using networking apps, shift the focus from product promotion to discussing conversations and business challenges. This approach adds meaning to interactions, positioning you as a problem solver rather than solely a product pusher.
6. Showcase Experiences at Your Booth
Visualize and emphasize not only your customers’ experiences but also make your booth experience-driven. Incorporate elements like virtual reality glasses or interactive displays to leave a lasting impression. This not only attracts attention but also enhances the overall perception of your brand.
By implementing these strategies, you can optimize the impact of MSP Global and similar events, ensuring that your efforts translate into lasting relationships and business success. Stay ahead of the curve and position your MSP for continued growth in the dynamic landscape of managed services.