10. A fresh approach
A fresh look at your (online) marketing strategy provides new insights. In many cases, you’re often too deep in the ‘tunnel,’ which makes it challenging to have an impartial approach at your marketing strategy and activities. Furthermore, it’s difficult to combine operational and strategic skills in one person, so additional assistance should become a daily practice in your company.
9. In-depth experience
A freelance online marketer or someone from an agency brings knowledge and experience from previous projects. Think of it as a packed backpack this person carries. If you choose an agency, you also benefit from the tips and tricks online marketers share.
Not to mention, marketing trends are changing in the blink of an eye. Think of alterations Google makes to the algorithms that make an impact on your organic traffic or the new Google Ads interface. Did you know that Facebook carries out 150 software updates every day? You can never keep up with that on your own.
8. Boost ‘outside the box’ thinking
Many companies are working on digital transformation. However, it can be complicated to break existing routines. Many complain that ‘We always do it this way’ or ‘This is how we work.’ To stimulate ‘outside the box’ thinking in your organization, you need an outer view. You could see the interim professionals deployment as a strategy to achieve your business goals and come up with an enhanced approach.
7. Professionals on demand
Do you need additional help immediately? Interim online marketers can start almost instantly. On the other hand, if you’re considering to hire someone, it can take up to a few months to find the right fit.
Moreover, flexibility is the key to being successful in the dynamic online world. There’re always unexpected issues with, for example, launching your new website. Imagine how convenient it would be to have an extra workforce to help you out.
6. Part of your team
Online marketing is a proven way to increase business growth. For it to flourish you might be considering hiring someone that has in-house knowledge, but it’s not always the most cost-effective solution. On the other hand, interim online marketers become a part of your team during the project and cost less than a full-time employee. This way, they get acquainted with the company’s culture and primary processes.
5. Knowledge sharing
Another advantage of working on the spot is that interim marketers can share their knowledge within your company. Your employees are introduced to new insights and experiences.
On top of that, temporarily hires can train employees ‘on the side’ to use new tools and manage campaigns themselves. So you don’t only share strategic knowledge but also practical tips.
4. Temporary help
Whether your employee is taking maternity leave, have a long-term illness, or you haven’t found the right full-time candidate yet, it’s ideal to find temporary assistance. You can’t expect that other team members will carry out extra workload as efficiently. Not to mention, the hiring process can take up to a few months.
Or are you in the middle of a reorganizing the company? In this case, you can temporarily employ an online marketing consultant, so there are no interferences in setting the new online marketing strategy. Moreover, you’ll receive advice on how to position your marketing team after the reorganization.
3. Fill the gaps
For a temporary project, for example, the launch of a new website, you need SEO and website optimization specialists. However, you don’t have to hire full-timers; instead, you can find interim online marketing professionals to optimize and prepare your website.
2. Focus on the business core
Now everyone can publish a Facebook post or share an Instagram photo. But if you want a powerful social media campaign, it’s vital to find people who have professional experience.
There’s a chance that the marketers within the company specialize in different fields, such as creating content or managing newsletter campaigns. Then you need someone who can carry out an influential social media strategy. Crafting a social media campaign is not that difficult, but to make it right, you need competent help.
1. No employer tax
When you hire online marketing professionals, you only pay for the hours they’ve worked: no employer taxes or duties. You don’t have to worry if someone gets ill — instead, no long-term contracts and flexible upscaling and downscaling.