Why IT Companies Should Outsource their Marketing
The concept of delegating a company’s business process to third parties or external agencies, more commonly known as outsourcing, has gone through a lot of heated debates through the years. It was often criticized as damaging the country’s economy, creating risks of losing your intellectual property, potentially resulting in low-quality service or product, enabling slave labor… and the list goes on. But even at the end of that list, outsourcing remains as one of the most common practices for many modern and successful businesses.
To outsource a part of your business does not mean to betray your country, divide the company or disparage your reputation, no, it simply means to find the best possible way to make your business grow and become as successful as it possibly can be by using all the available options in the world. Most of today’s thriving companies have fully embraced this practice, and many have even outsourced their business-critical IT infrastructures, but still, they keep their marketing in-house when it’s not even their core business. It’s time to stop for a second and ask yourself a very simple question – why