How to attract more potential clients at conferences?
Marketing is fuel for any type of business – if you run one, then you know this too well. There are myriads of ways to promote a company, from social media campaigns to brochures and TV commercials. Of course, marketing strategies vary depending on your business model. While B2C companies might prioritize fast and generalized conversion, B2B enterprises have to more subtle.
Networking is one of the most efficient ways to make valuable connections for B2B enterprises, especially for the competitive IT sector. You might want to stick to emails and LinkedIn connections, but the truth is that face-to-face communication is way more effective. For instance, companies that focus on meeting potential prospects face-to-face have 40% conversion rates comparing to only 16% of those that don’t.
However, only showing up to a meeting won’t do the thing. Events and conferences are an excellent space to build partnerships, but it’s surprising how many professional business people don’t spare enough time to prepare for such occasions. Then it comes as no surprise if no one contacts you afterward. Cloudsuppliers got you covered, we made a list of 5 tips that will help IT companies stand out in a crowd and shine at any networking event.