It’s not a secret that the IT industry is a cutthroat sector for both startups and established companies. Technological development and growing availability to work from all around the world increase the startup growth rate. As the launching costs aren’t high and most of the work can be done online, the number of IT companies is booming.
There are 1.35 million tech startups in the world, not including established companies. However, as impressive as the number looks, almost half of new startups fail within the first four years, and tech businesses aren’t an exception. The primary reasons new companies fail are the lack of market knowledge, not knowing your customers and low customer engagement.
Customer involvement can solve even the most complicated situation. And the best way to grow your company’s engagement rates is to build an effective marketing strategy. However, what works for most companies won’t necessarily fit IT business marketing. If you’re targeting a not industry-trained audience, it’s essential to first educate them about the product or service.
Webinars for tech companies are a useful tool to teach the audience and promote your business as a credible source of information within the industry. ON24 conducted a study, which showed that 95% of marketers agree that webinars are one of the main methods to generate leads and increase customer engagement. A good webinar is one thing, but if you want your company to thrive and stand out from competitors, you have to excel at it.
Cloudsuppliers aims to help IT companies to reach their goals using webinar marketing. Based on our in-depth experience, we listed four webinar advantages and a few ways how to improve your marketing game.
Why Should the IT Sector Focus on Creating Engaging Webinars?
Webinars help to stand out
With more than a million tech companies worldwide and the growing number of emerging enterprises, a basic marketing strategy won’t do the thing. It’s necessary to find new and unique ways to promote your business. Webinars are ideal for that because you not only educate your customers, but you also attract new ones.
It doesn’t need to be a lecture about your company, you can talk about the industry. It helps to establish as an opinion leader and stand out from the crowd. In addition, credibility gives a brilliant opportunity to attract potential partners and investors.
Webinars educate the audience
It requires excellent skills to explain complicated ideas in a user-friendly and understandable way. Customers who understand the value your service or product brings can make a better purchase decision. A webinar is a great tool to explain how your service works and how it benefits potential customers.
Webinars create a content chain
Even the greatest marketers struggle when it comes to generating content ideas. A compelling webinar can quickly become a foundation for numbers of content pieces – starting from articles to promote an upcoming project, to social media posts, videos, and infographics.
It’s important to note that webinar promotion doesn’t end when you finish the presentation. If you choose the right topic, you can create more content to showcase your knowledge in the niche and engage with the listeners. It works wonders on a long term business promotion strategy.
Webinars are a cost-effective solution
Whether you’re starting out or have been running your business for a while now, monitoring the company’s spendings is vital to surviving in the competitive tech world. That’s why webinars are so great for an affordable yet effective marketing plan.
As creating a webinar mostly involves researching the topic and collecting relevant insights, it doesn’t cost much. Yet it can attract many new leads and build a foundation for more extended marketing efforts.
How to Improve Your Webinar Marketing?
At Cloudsuppliers, we noticed that many IT companies use webinars to produce information, and that’s it. However, it’s more complicated than that. Best webinar practices start with preparation and that one evocative idea to charm your audience. And it doesn’t end when the recording ends, you have to market the webinar, send notes, and engage with customers. It might sound daunting at first, but if you have someone on the side to help you out, it will go without any fuss.
Cloudsuppliers has your back – we offer a professional webinar service for B2B tech businesses to boost their marketing efforts. We will take care of:
- Preparation and pre-launching stages to drive interest across channels maximizing attendance. We use all media channels that your company uses for communication and optimize them to grow client engagement on your new webinar campaign. You won’t need to search for new channels to broadcast the campaign, which is affordable and easily attainable.
- Creating a top-notch production strategy to engage your prospects throughout the whole experience. We also partner with professional webinar software providers like Zoom to ensure smooth and quality service during the launch of your webinar.
- The post-event promotion to make your webinar a lead generation gift that keeps on giving.
If that sounds like something your IT company needs, then check Cloudsuppliers Webinar service and contact us for more information.