Benefits of using webinars for your business growth
It’s not a secret that the IT industry is a cutthroat sector for both startups and established companies. Technological development and growing availability to work from all around the world increase the startup growth rate. As the launching costs aren’t high and most of the work can be done online, the number of IT companies is booming.
There are 1.35 million tech startups in the world, not including established companies. However, as impressive as the number looks, almost half of new startups fail within the first four years, and tech businesses aren’t an exception. The primary reasons new companies fail are the lack of market knowledge, not knowing your customers and low customer engagement.
Customer involvement can solve even the most complicated situation. And the best way to grow your company’s engagement rates is to build an effective marketing strategy. However, what works for most companies won’t necessarily fit IT business marketing. If you’re targeting a not industry-trained audience, it’s essential to first educate them about the product or service.
Webinars for tech companies are a useful tool to teach the audience and promote your business as a credible source of information within the industry. ON24 conducted a study, which showed that 95% of marketers agree that webinars are one of the main methods to generate leads and increase customer engagement. A good webinar is one thing, but if you want your company to thrive and stand out from competitors, you have to excel at it.
Cloudsuppliers aims to help IT companies to reach their goals using webinar marketing. Based on our in-depth experience, we listed four webinar advantages and a few ways how to improve your marketing game.