How to prepare a contingency plan for your marketing department?
A well-built marketing contingency plan can save any business function in case of an emergency. However, most companies focus on business as usual rather than back-up strategies. As a result, a number of industries, including tech, may suffer once the crisis is present – the recent COVID-19 pandemic, accompanied by shrinking economies, is a perfect example.
Basically, we can see marketing departments as a certain ‘face’ of any company. In other words, the marketing team can perfectly reflect the company culture, crisis management skills, and many other details, important for employees or clients. All in all, every organization can benefit from paying extra attention to various marketing risk management strategies.