Social media marketing for B2B technology companies
Social media is here to stay. You can look at it as a branding tool, a story telling tool or a lead conversion or lead generation instrument. Companies like Dell and Cisco use it to tell stories about how they make the world a better place. Other companies use the vast possibilities of social media to grow or enrich sales databases and start conversations. You can safely say that B2B social media marketing is crucial for a tech company to reach an audience and build a relationship.
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